Article: Modern Age of Retail ShoppingPosted by admin on December 2nd, 2009
In the Modern Age of Retail Shopping, Minimalism Can Give Consumers the Most
As curious shoppers made their first trips to the highly-anticipated new Microsoft stores, flooding the web with smartphone video tours, many of us noticed something fishy: The blinding white lights, roomy floor plan, and geometric tables with laptops sparsely presented on the surface. It all looks so familiar, as if there is another company out there who knows what kind of retail store design draws throngs of eager consumers like magnets. Indeed, both Apple and Microsoft find a minimalist store design to be an appealing approach, and are working to create a similar breed of shopping experience.